Analytics Dashboard

Website performance insights and optimization recommendations

Quick date ranges:

Total Visitors
0
+0%vs previous period
Page Views
0
+0%vs previous period
Avg. Session Duration
0m 0s
+0%vs previous period
Conversion Rate
0%
+0%vs previous period
Traffic Trends
No data available for selected range
Page Engagement
Click-through rates and bounce rates by page
Conversion Goals
Progress towards monthly targets
Newsletter Signup
2840/3200(7.4%)
Free Trial
890/1000(2.3%)
Purchase
1612/1800(4.2%)
Contact Form
420/500(1.1%)
Sales Funnel
User journey and drop-off points
Website Visitors
38,400
Product Views
21,200-44.8%
Add to Cart
7,650-63.9%
Checkout Started
4,290-43.9%
Payment Info
2,860-33.3%
Purchase Complete
1,612-43.6%

A/B Testing

Hypothesis-driven experiments and results

Active Tests
1

Currently running experiments

Completed Tests
2

2 statistically significant

Average Lift
+38.0%

From completed tests

Success Rate
100%

Tests reaching significance

Completed
27 days
Homepage Hero CTA Button
Changing the CTA button from "Learn More" to "Start Free Trial" will increase conversion rate by 15% because it creates more urgency and clearly communicates value.
Control (Learn More)
4.2%(234/5571)
50%
Variant (Start Free Trial)
5.6%(312/5571)
50%
Lift
+33.3%
Confidence
95.8%
Winner: Variant (Start Free Trial)

+33% increase in conversions

Key Insights

  • •Action-oriented language performs significantly better
  • •Users respond well to "free trial" messaging
  • •Mobile users showed 40% higher lift than desktop
P-value:0.042
Primary Metric:Conversion Rate
95% CI:[0.8%, 2.1%]
Running
522 days
Product Page Layout
Moving testimonials above the fold will increase add-to-cart rate by 20% by building trust earlier in the user journey.
Control (Testimonials Below)
8.9%(156/1753)
50%
Variant (Testimonials Above)
10.8%(189/1750)
50%
Lift
+21.3%
Confidence
87.2%

Key Insights

  • •Early social proof builds confidence
  • •Testimonials with photos perform better
  • •Test needs more time to reach significance
P-value:0.128
Primary Metric:Add to Cart Rate
95% CI:[0.2%, 3.6%]
Completed
31 days
Checkout Form Fields
Reducing checkout form from 8 fields to 5 essential fields will decrease abandonment rate by 25% by reducing friction.
Control (8 Fields)
12.4%(89/718)
50%
Variant (5 Fields)
17.7%(127/718)
50%
Lift
+42.7%
Confidence
99.2%
Winner: Variant (5 Fields)

+43% increase in completions

Key Insights

  • •Form length significantly impacts completion
  • •Optional fields can be moved post-purchase
  • •Mobile users showed highest improvement
P-value:0.008
Primary Metric:Checkout Completion Rate
95% CI:[2.1%, 8.5%]
Paused
532 days
Pricing Page Social Proof
Adding customer logos and usage statistics will increase plan upgrades by 18% by demonstrating product credibility and scale.
Control (No Social Proof)
3.1%(23/742)
50%
Variant (With Logos & Stats)
4.2%(31/738)
50%
Lift
+35.5%
Confidence
72.1%

Key Insights

  • •Social proof shows positive trend
  • •Need larger sample size for significance
  • •Enterprise logos perform better than SMB logos
P-value:0.279
Primary Metric:Plan Upgrade Rate
95% CI:[-0.5%, 2.7%]

Optimization Insights

AI-powered recommendations based on your data

High PriorityConversion Rate
Optimize checkout flow

Why this matters

Only 55% of users who add items to cart complete checkout. The payment information step shows the highest drop-off.

Recommended action

Simplify the payment form by reducing required fields and adding guest checkout option. Consider implementing one-click payment methods.

Expected Impact: Could increase conversions by 15-20%

High PriorityUser Experience
Improve homepage engagement

Why this matters

Homepage has a 45% bounce rate, higher than industry average of 40%. Average time on page is only 3 minutes.

Recommended action

Add more compelling above-the-fold content, clearer value proposition, and stronger call-to-action buttons. Consider A/B testing different hero sections.

Expected Impact: Could reduce bounce rate by 8-12%

Medium PriorityContent Strategy
Enhance product page content

Why this matters

Product pages have good engagement but CTR could be higher. Users spend 4 minutes on average but only 5.8% click through.

Recommended action

Add customer testimonials, product videos, and more detailed specifications. Improve CTA button placement and copy.

Expected Impact: Could increase CTR by 10-15%

Medium PriorityForm Optimization
Streamline contact form

Why this matters

Contact page has lowest conversion rate at 1.1%. Form abandonment rate is 68%.

Recommended action

Reduce form fields from 8 to 4 essential fields. Add progress indicator and inline validation. Consider multi-step form approach.

Expected Impact: Could increase form completions by 25-30%

Low PriorityMobile Experience
Optimize mobile checkout

Why this matters

Mobile users represent 60% of traffic but only 35% of conversions. Mobile checkout abandonment is 15% higher than desktop.

Recommended action

Implement mobile-optimized payment flow, larger touch targets, and simplified navigation during checkout process.

Expected Impact: Could increase mobile conversions by 12-18%

Quick Wins

  • • Test new CTA button colors
  • • Add social proof to homepage
  • • Implement exit-intent popups
  • • Optimize page load speeds